Paragon Hub
BLOG Written for people running a business, not for web designers

Answers to the things people actually ask me.

What a website should cost. Whether to bother with one if you already have Instagram. Why customers prefer WhatsApp to card checkouts. I got tired of typing the same long replies in the chat, so I wrote them down properly.

Prices How much does a website really cost in Nigeria in 2026? Quotes for the same "small business site" run from ₦120,000 to ₦2,500,000. Here's what actually moves the number, and what ₦30,000 honestly buys you. 7 October 2026 · 6 min read Selling Why your customers would rather chat than check out Why Nigerian buyers ask questions in chat before sending a transfer, and how pre-written WhatsApp cart messages shorten the back-and-forth when your shop has no card checkout. 4 October 2026 · 5 min read Growth Instagram page or website: which one brings orders? What Instagram is better at, what a website is better at, and the combination most small Nigerian businesses end up using. 1 October 2026 · 5 min read Selling A seven-day plan for your first 20 WhatsApp orders Day by day: the list, the QR code, the catalogue, the status posts, the follow-up. And the one habit that makes the whole thing work. 28 September 2026 · 7 min read

I put a new post out most weeks. Tell me on WhatsApp if you want them sent to you when they go live. Nothing else, no broadcasts.

Got a question you want me to write up?

If you're wondering about it, ten other business owners probably are too. Send it over. The good ones turn into posts.